Stylish and functional: The new workwear for ALDI SÜD is by MILES

People who wear polo shirts at work and move around a lot, such as the more than 40,000 staff of ALDI SÜD, know that they need to do more than just look good. The new workwear the staff were provided with at the beginning of July 2020 not only looks good, it is also durable and functional.

The new workwear was developed and produced in cooperation with MILES, and ALDI SÜD has been issuing it to its staff since 6 July. The novel feature of the new workwear is that, while the blouses and shirts used to be all identical, there is now a range of different tops, providing staff with variety and choice. Which top a staff member can wear depends on their position. Branch managers, for example, have a choice of blazer or jacket, shirt or blouse, grey polo shirts and a scarf. Sales staff have a choice of cyan-coloured polo shirts with short or long sleeves, softshell jackets and waistcoats. Trainees have the word “AZUBI” (trainee) embroidered on the collar of their polo shirts.

Stylish and functional: The new workwear for ALDI SÜD is by MILES

There is a simple reason for this diversity: you can tell immediately who is the branch manager, who is a trainee and who works on the sales floor. This means ALDI SÜD customers know who to ask when they have a question.  All collection pieces share the fresh ALDI cyan blue and the subtle grey colours. “The colours are very nice, but they are also a challenge,” says Regine Funck from the MILES purchasing department. The collection has more than 600,000 items, and all garments have to be exactly the same colour, including those produced later.

This makes it all the more important to offer high quality that meets all the demands of working life in the Aldi SÜD branches. Before the start of the production of the new workwear, the garments were tested in selected stores and feedback was collected. Any requests for change were analysed by MILES and put into practice. The blazer for branch managers, for example, was to be more fitted at the waist and the polo shirt a little longer. After all, there is nobody better able to assess the quality and functionality of clothing than the people who wear it every day at work!

Nothing pinches, and everything breathes: up to 15 sizes and breathable materials for a good day’s work

It is the people who make this collection so unique. Whereas retailers often only stock up to six sizes, ALDI SÜD’s workwear comes in 15 sizes. The correct fit not only looks better, the right size also improves wearing comfort, leading to a better day’s work. When nothing pinches and constricts you work better – that’s obvious.

Choosing the right materials was important for MILES. Because every piece of clothing must be able to withstand a lot of wear and tear, lots of movement as well as moisture. The polo shirt, for example, has a moisture-regulating finish, which means moisture is transported away from the body, like with sportswear. The fit is nevertheless perfect in all available sizes.

Top performance when it comes to logistics and scheduling

MILES also does an excellent job for ALDI SÜD in terms of logistics and fulfilment. The collection was developed, tested, implemented and delivered within just a few months.

“The filling and sealing of the packages for the staff was precisely specified in advance in order to ensure the fastest possible delivery to the branches,“ says Michael Hein, our area manager. Another special feature is the B2B online shop where staff can choose their sizes. The items are then packaged up and delivered to the branches within days.

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Miles Promocean is awarded the FSC certification
3D virtual sampling, another great service of Miles Promocean!
Miles Promocean is awarded the FSC certification