Stylish and functional: The new workwear for ALDI SÜD is by MILES
There is a simple reason for this diversity: you can tell immediately who is the branch manager, who is a trainee and who works on the sales floor. This means ALDI SÜD customers know who to ask when they have a question. All collection pieces share the fresh ALDI cyan blue and the subtle grey colours. “The colours are very nice, but they are also a challenge,” says Regine Funck from the MILES purchasing department. The collection has more than 600,000 items, and all garments have to be exactly the same colour, including those produced later.
This makes it all the more important to offer high quality that meets all the demands of working life in the Aldi SÜD branches. Before the start of the production of the new workwear, the garments were tested in selected stores and feedback was collected. Any requests for change were analysed by MILES and put into practice. The blazer for branch managers, for example, was to be more fitted at the waist and the polo shirt a little longer. After all, there is nobody better able to assess the quality and functionality of clothing than the people who wear it every day at work!
Nothing pinches, and everything breathes: up to 15 sizes and breathable materials for a good day’s work
It is the people who make this collection so unique. Whereas retailers often only stock up to six sizes, ALDI SÜD’s workwear comes in 15 sizes. The correct fit not only looks better, the right size also improves wearing comfort, leading to a better day’s work. When nothing pinches and constricts you work better – that’s obvious.
Choosing the right materials was important for MILES. Because every piece of clothing must be able to withstand a lot of wear and tear, lots of movement as well as moisture. The polo shirt, for example, has a moisture-regulating finish, which means moisture is transported away from the body, like with sportswear. The fit is nevertheless perfect in all available sizes.
Top performance when it comes to logistics and scheduling
MILES also does an excellent job for ALDI SÜD in terms of logistics and fulfilment. The collection was developed, tested, implemented and delivered within just a few months.
“The filling and sealing of the packages for the staff was precisely specified in advance in order to ensure the fastest possible delivery to the branches,“ says Michael Hein, our area manager. Another special feature is the B2B online shop where staff can choose their sizes. The items are then packaged up and delivered to the branches within days.